Developers can build applications

Apple has shown tools for developers manufacturing applications for its mobile a decision which seeks to increase the attractiveness of the device.
The company wants to attract professional clients, a 'declaration of war' for the device more popular tastes

"Starting today, we are opening themselves some APIs (tools for communication between and other merramientas we use to build all our applications for," said Scott Forstall,

vice president of software '.

"This means that developers can build applications for iPhone using the same tools that we," he

added.

The tools allow the development of programs that operate directly on the iPhone, instead of

having to do so through an Internet browser, which was what they called Apple so far.

In addition, Apple reported that its popular device begin to include programs to synchronize the

device with the corporate e-mail system and calendar Exchange, Microsoft, which opens a new

market potential.

"The iPhone can work directly with the Exchange server," explained the head of the company's

global marketing, Phil Schiller. The executive added that the programme will allow the management


This way of operating ( 'push') was that utlizan popular BlackBerry devices almost a distinct

identity. The BlackBerry user does not have to load a website to access your corporate e-mail

account, but the updates are performed automatically and remotely, through servers RIM, the maker .

To operate in this way, Apple has stated that the system will provide greater security measures.

Currently, BlackBerry devices are most valued by professional users, especially in the United

States, due to its simplicity and effectiveness. According to the president of Apple, Steve Jobs,

BlackBerry now covers 41% of the American market of smartphones, compared with 21% of Apple's

iPhone, although some analysts put the latter figure to .

The next version of the 'software' for the iPod will be available free to customers of the device

in June.