Exploitation of the resources offered

A study indicates that the use of social networks has been better employed by PSOE and IU, but

the use of the Internet as a medium is still insufficient.

With the election campaign is finished and a few hours of the opening of the polls, a study

already declared winners PSOE and IU, but only in the exploitation of the resources offered by

the Internet to campaign.

After an analysis of the websites of the major political parties, the consultant Multiply

believes that "in this new campaign, the Spanish political parties have made a greater effort to

make the Internet is an important part of their election campaigns."

However, only PSOE and IU pass in the mechanisms used to persuade citizens with a and

respectively. The DB suspended for a short and the other parties remain very far

from approved.

Despite the widespread use of social networks, such as Facebook or Myspace, Multiplies not seen

great changes with the hierarchical and institutional speech that characterize the traditional

discourse of the parties. So politicians wasted capacity segmentation public offering network.

Furthermore, the study shows that although surveys show that those undecided will tilt the

balance in favour of PP and PSOE, no party focuses its electoral strategy in the network to the

conquest of that vote..